Unhealthy eating habits are the main cause of a variety of diseases, often requiring medication, which could be prevented through preventive measures. This leads to high healthcare costs and too much suffering for those affected. Children in particular need important nutrients to be healthy and to develop into physically stable and satisfied adults. But the trend is going in the opposite direction, it is predicted that by 2035, around 50% of children in industrialized countries will suffer from diabetes and obesity. One of the main reasons for this development is the lack of knowledge about the connection between nutrition and health and the flood of misleading advertising messages among the younger generation.

We developed a promising solution to face this major problem: Foodland, a digital content service with highly entertaining and educational videos, supplemented by a portfolio of offline activities, attractive enough to gain and keep the attention of the younger generation thus empowering kids and their families in the field of health and nutrition.

To do so, we will be using our media expertise and contacts with some of the best producers and AI specialists in the world to create a universe of useful food sources and helping kids to become “food-savvy”.