By promoting new technologies and methods along with supporting scientists and start-ups, we seek a future void of animal and human suffering. General human health will dramatically improve, global greenhouse gas emissions will significantly decrease, and animal agriculture, such as slaughterhouses and large factory farms, will no longer be necessary.
Our mission is to pursue high-impact innovation and design new methods of informing and educating the public about the impact of the current and future food ecosystem.
We aim to achieve this by enabling new ventures, conduct campaigns, host conferences, and organize a community of scientists, entrepreneurs, investors, industry leaders, and government decision makers in Europe and elsewhere.