It‘s Time To support the planetary health-diet

Where do we go from here

In recent years, we have been working to support the transformation of the food system towards greater sustainability and ethics, by promoting new technologies and methods. Our mission was to conduct campaigns, host conferences, and organize a community of scientists, entrepreneurs, investors, industry leaders, and government decision makers in Europe and elsewhere. Among other things, we developed and organised in partnership with the Standortförderung Zürich, the annual event-series “Food Roundtable”, bringing experts and thinkers to the table to discuss the future of the food sector and the impact it will have on the Swiss food oeko system, and on the planet. 

Findings

We have learned how strong and important European and Swiss agriculture is, how innovative Swiss companies are and how innovative the many start-ups that develop new products are – from plant-based to food waste. But we have also learned that the best innovations and the most sustainable agriculture have little chance on the market if citizens do not participate in their role as consumers. We are convinced that both Swiss and EU citizens are ready to participate in the transformation of the food sector. Studies show that consumers pay more for food when they know the real value of the products and when they know what is good for them, for the animals and for the environment. But adequate and transparent information is hard to find in the digital information jungle these days. And if you do find it, it takes a lot of patience and, above all, knowledge of the market, the sector, the background, the supply chains and much more. Your own diet can quickly become a science that most citizens simply do not have time for in their everyday lives.

One vision is not achieved yet

This brings us to the point we did not achieve so far: Food Visionaries will provide information and data so that the average consumer can educate themselves and improve their eating and food-buying choices to be more environmentally and ethically conscious. 


Is the turkey schnitzel in the canteen raised by a Swiss farmer or is it imported from abroad?

How can I avoid food waste and save money?

Is animal husbandry better with label X than with label Y?

Is organic in Italy the same as organic in Switzerland?

Are avocados bad for the climate?

Is breakfast cereal really as healthy as it says on the packaging?

Can I eat the carrot greens or do I have to throw them away?

Can I still eat yogurt if the expiration date has passed?


The more we talk about nutrition, the more complicated it becomes. And the solution is often to simply believe what the advertising says is good for us.

 

überschrift: our new direction

Since the ability to cook and understand food in its origins is lost in our society with all the ubiquitous convenience stores, fast food chains, pop-ups, frozen meals, etc., people prefer to order from a delivery service. But is that good?

That’s why we have decided to help untangle the jungle of information for citizens from now on and we are using the new tools such as AI, gamification, and the skills that we bring to the team.