It‘s Time To empower consumers

What we‘ve done so far

In recent years we have been active to support the transformation of the food system towards greater sustainability and ethics.

 

As many people, we do believe that the current food system as we know it today needs to be fixed: 

the over-consumption of animal proteins and mostly unacceptable conditions in animal farming, highly processed foods which leads to obesity, supply chains that span from continent to continent while consuming tremendous amounts of energy & resources, moreover deforestation, degrading soils and struggling local farmers.  

 

The current food system needs to undergo a radical change, both in the way food is produced, processed, distributed, consumed, and disposed. 

The future food system need to be more sustainable, equitable, resilient, and healthy for people, animals and the planet!  

 

Food Visionaries organized a community of scientists, entrepreneurs, investors, industry leaders, and government decision makers in Europe and elsewhere, our mission was to conduct campaigns, host conferences, support start-ups, and bridge talents with capital and institutions. 

 

Among other things, we co-developed and co-organized together with the canton Zurich the annual event-series “Food Roundtable”, bringing experts and thinkers to the table to discuss the future of the food system.

 

What we learned: all the elements in the nutritional ecosystem, a complex adaptive system by nature, need to be well aligned, particularly in times of decreasing resources, a declining biodiversity and a growing world population. 

A Succesful transformation needs:

  • Innovation (including a sustainable agriculture), as one of the key drivers for a new food system, as well as for an equitable access to food, a prosperous economy and a healthy planet
  • Strong support by politicians and investors
  • Food literacy to enable consumers to be well informed and make good food choices

Food Visionaries decided to focus on the last point: Food Literacy!

We want to empower consumers and will help pull food out of the convenience, marketing and scientific corner back to the table for every household. 

Since the ability to understand food in its origins get lost with all the ubiquitous jungle of diverging information, we will untangle the jungle for citizens and will be using new tools such as entertaining formats, AI, gamification, and other elements that we bring to the table

our goal

We will provide transparent, reliable information, without any bias. We will help pulling food out of the convenience and scientific corner back to the table to every household. 

As we strongly believe: this is where food belongs to.